B2B Operations Division

Data Privacy & Processing Agreement

Effective Date: March 1, 2026 | Document ID: POL-PRIV-092

1. Enterprise Scope and Intent

This Privacy Policy governs the data collection and processing infrastructure for the Johanna Howard Home B2B Trade Portal. This portal is strictly restricted to registered Wholesale Stockists and Trade Discount Program members. We do not process consumer (B2C) retail data through this specific infrastructure.

2. Strictly Transactional Data Processing

We collect corporate contact information (including email addresses and procurement routing details) for the sole purpose of fulfilling our contractual obligations. Collected emails are processed via our MTA sub-processors (e.g., Mailgun) exclusively for:

Strict Prohibition: Johanna Howard Home explicitly forbids the use of this B2B database for marketing, newsletters, or promotional campaigns. Data is siloed and ring-fenced for operational alerts only.

3. Third-Party Sub-processors

To guarantee 99.9% uptime for critical notifications, we utilize enterprise-grade infrastructure providers. All email dispatch is routed through Sinch Mailgun. Data transmitted to Mailgun is encrypted in transit (TLS 1.2/1.3) and is subject to strict data processing agreements ensuring GDPR and CCPA compliance.

4. Data Retention and Security

Account access logs and transactional email metadata are retained for 12 months for compliance, auditing, and debugging purposes. All databases are encrypted at rest using AES-256 encryption.